One of Google’s many ranking factors is the quantity and quality of reviews when determining a website's authority. Google Reviews heavily impact a business's search rankings AND conversions.

With the rapid growth of AI-powered platforms and voice-activated search, traditional SEO is evolving. Answer Engine Optimization (AEO) is a new approach that aims to position your business for immediate, direct answers when users ask questions online.

I’ve put together a list of the most important Google Business Profile (GBP) rankings factors, broken down by each main category, to get your business to the top 3-pack of local Google Map search results.