MY STORY
Ayman’s origin story—how I got here and the vision for the future.
The beginning.
From a young age, I’ve carried the dream of one day seeing my name atop a hotel—a place where every detail, from staff training and guest experience to design, amenities and service, would reflect my passion for hospitality. That vision, though almost forgotten as I pursued a career in business, was always there, lingering in the background. As I searched for a path that felt right, I began by focusing on what I knew could build a foundation—business and marketing.
In 2005, I launched a website and SEO agency, diving headfirst into the fast-evolving world of digital marketing. What began as a practical step toward career success quickly grew into something much larger. Over nearly two decades, I helped hundreds of businesses establish and elevate their online presence, managing over 2,700 websites and digital campaigns. My agency became a media and content production powerhouse, allowing me to master the art of storytelling and audience engagement—skills that would later prove invaluable as I transitioned into other ventures.
What began as a practical step toward career success quickly evolved into nearly two decades of helping hundreds of businesses elevate their online presence, managing over 2,700 websites and digital campaigns. This journey led to a fruitful collaboration with a developer, which not only solidified our expertise but also resulted in the creation of a spin-off tech company that enhanced our service offerings with robust features and cutting-edge tools.
“You may not always get to where you thought you were going, but you’ll always end up where you are meant to be.”
The middle.
After several years of working together, I recognized creative and entrepreneurial differences with partners. Wanting to pursue my own vision, I seized the opportunity to take over the operations of View the Vibe, a prominent online magazine in Toronto. This venture marked my official entry into the media business, and eventually, I assumed the helm of View the Vibe, bringing on a partner to help drive its growth. During this period, my passion for hotels resurfaced, inspiring my content creation and hotel review endeavors.
As social media took off, I embraced the opportunity to connect people and brands through powerful, engaging content. Working closely with lifestyle and hospitality brands, I rediscovered my childhood passion for hotels, which had been quietly guiding my path all along. This passion led to my role as a hotel reviewer, where I was able to immerse myself in the world of luxury hospitality and see firsthand how extraordinary experiences are crafted.
Under the umbrella of AH Media, we also partnered with Swagger Magazine, a men's lifestyle publication, alongside Divine.ca, a women's-focused online magazine across Canada. Both titles flourished, contributing significantly to our diverse media portfolio.
Our agency became a media and content production powerhouse, allowing me to master the art of storytelling and audience engagement—skills that would later prove invaluable as I transitioned into other ventures.
As our business grew, so did the demand for high-quality content production, prompting us to establish a content studio. However, the onset of COVID forced us to shut down the studio, leading us to pivot toward virtual events—a trend that reshaped the industry.
We then expanded our reach by venturing into the travel and food niche ourselves with the launch of WanderEater.com and Gents Post, a revamped men’s lifestyle magazine. I played a pivotal role in launching the Gent’s Talk podcast that became a prominent platform for amplifying the brand's reach.
“Don’t fear failure...be terrified of regret.”
The present.
After frequenting Dubai for many years, in 2022 I made the bold decision to leave Toronto and officially move to Dubai, a city that aligned much better with my ambitions. I was drawn into all the development and growth Dubai is experiencing. This shift was threefold: First, I saw a unique opportunity as prime land lay ready for development, while Dubai experienced an influx of people seeking a safer, tax-free environment. Like many others relocating from places like Canada, USA and Europe, I too was personally fed up with the increasing taxes, high costs of living, unfavourable weather and poor lifestyle being offered in Toronto. Although I loved my time in Canada—and it will always be considered a home—Dubai is offering much more, which I knew I had to share with my fellow North Americans.
Second, I knew that learning about Dubai’s economic goals and plans for real estate development will bring me a deeper understanding and get me closer to the people and opportunities needed to fulfill my ultimate dream of building a hotel—those who could offer valuable insights and support to bring my vision to life.
Finally, Dubai’s unique approach to luxurious, lifestyle-driven developments created in partnership with some of the world’s best hotel brands—perfectly matched my long-term goals. In Dubai, the mindset is always "How can we make it happen?" rather than the “we can’t do that” limitations I often saw back in Canada. This energy inspired me, and I knew it was the right place for the next chapter of my career.
I continue to help businesses elevate their digital presence through my marketing agency and my background as a hotel reviewer comes in handy here, as I can’t help but notice the many ways hotels, restaurants, spas, and wellness businesses can increase revenue by simply enhancing their customer experience. From better staff training to refining processes, I love helping service-oriented businesses deliver a superior experience and create lasting impressions for their guests or clients.
Every phase of my journey—from digital marketing to social media, to hotel reviews—has been building toward a singular vision: to one day build the world’s best hotel. Each step has brought me closer to that goal, and in Dubai, a city built on big dreams and bold ambitions, I know I’m exactly where I’m meant to be for this chapter of my life.
Businesses I collaborate with.
I only collaborate with brands I personally believe in or would use myself. Authenticity is at the core of everything I do, and I can never recommend something I don’t personal use or have experienced. if our values align and you’re looking for a powerful, loyal and long-term partnership then let’s build something great together! However, I’ll never partner with a brand or business I don’t align with—no exceptions.
I’m passionate about helping businesses in the hospitality, real estate and lifestyle sectors unlock their full potential. With nearly two decades of experience and having managed over 2,700 websites and campaigns, my focus is on increasing revenue through strategic content strategies and personalized guidance.
My approach is rooted in clear communication and a commitment to achieving measurable results. I value clients who understand their goals and are ready to put in the effort to improve their business.
Ways to work together.
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Receive a comprehensive audit of your online profile, a personalized 2-hour consulting session and a tailored SEO and content strategy. You'll also get implementation guides and optional ongoing support for further assistance.
Who It’s For: Businesses ready to elevate their SEO and content but prefer to execute in-house with expert guidance. Perfect for marketing teams or solo entrepreneurs who want actionable insights.
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Optimize your online presence with full local SEO services, including Google Business Profile optimization, on-page SEO, content creation, and keyword research. Enjoy the option for ongoing support with monthly content, link building, and GBP posts.
Who It’s For: Local service-based businesses and franchises looking to optimize their website performance, dominate Google Map search results, attract more local customers and revenue through organic traffic.
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As a passionate content creator, I specialize in driving brand success through impactful social media collaborations, Influencer campaigns and dynamic user-generated content (UGC). I can also create user-generated content that you can license and use in your ads, promotions, and social media.
Who It’s For: Men’s lifestyle, real estate and hospitality brands that want personalized, authentic social media content for organic awareness or to use to enhance their ads and marketing campaigns.
What’s Included: Licensed, high-quality user-generated content tailored to your brand’s identity, messaging and vision, created with my authentic voice and original perspective.
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Looking to highlight your hotel’s best features and receive valuable insights on where you can improve? I offer comprehensive written reviews of your property, along with custom photos and social media videos. My reviews go beyond the basics—I provide in-depth consultations with feedback on service, staff performance, online presence, and more to help you elevate your guest experience.
Who It’s For: Hotels seeking custom content and media attention that tells their story or highlights a specific service/attribute.
What’s Included: A full written review, custom photos, social media videos, plus an actionable consultation on service and staff.
** Please note that I do not charge for hotel reviews and it's purely 'editorial content'. I won't do any sponsored reviews or receive monetary compensation for review content.
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Fast, Affordable, SEO-friendly websites developed in just days. Conversion focused websites and landing pages that gets your business results. The old way of building a website for most businesses is a terrible idea. Don’t waste thousands of dollars and months of time, energy and back-and-forth emails just to get a simple website for your business.
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Receive customized workshops or consulting sessions tailored to your marketing team, focusing on content, SEO, and digital marketing strategies. Benefit from in-depth training on the latest trends, tactics and best practices to enhance your team's skills.
Who It’s For: Businesses with an in-house marketing team seeking expert guidance and training on SEO, content creation, and digital strategies. (virtual or in-person)