Every hotel wants to drive more direct bookings and be less dependant on OTA booking engines like Expedia, Booking.com, AirBnB, and the many more from recent years. Why is it that these OTA’s have such a strong hold on their hotels? It’s because they understand one major thing: marketing.

Influencer marketing has proven itself as one of the most effective ways to reach a targeted audience, especially in the hospitality sector, where experience and visual appeal are key drivers.