The UAE’s tourism sector continues to soar, with hotel establishments generating AED 33.5 billion ($9.1 billion) in revenue during the first nine months of 2024

Every hotel wants to drive more direct bookings and be less dependant on OTA booking engines like Expedia, Booking.com, AirBnB, and the many more from recent years. Why is it that these OTA’s have such a strong hold on their hotels? It’s because they understand one major thing: marketing.

We're ditching the Dubai resort drama and diving headfirst into the world of boutique charm, which is more my preferred vibe when travelling. Forget endless buffets and faceless crowds – these intimate havens are where personality trumps predictability. Think friendly staff who know your name and a rooftop pool that feels like your own private oasis.

With Dubai's real estate market soaring to new heights, here are some prime locations for the best potential ROI, according to Bayut.com.