The UAE’s tourism sector continues to soar, with hotel establishments generating AED 33.5 billion ($9.1 billion) in revenue during the first nine months of 2024

Every hotel wants to drive more direct bookings and be less dependant on OTA booking engines like Expedia, Booking.com, AirBnB, and the many more from recent years. Why is it that these OTA’s have such a strong hold on their hotels? It’s because they understand one major thing: marketing.

Influencer marketing has proven itself as one of the most effective ways to reach a targeted audience, especially in the hospitality sector, where experience and visual appeal are key drivers.

We're ditching the Dubai resort drama and diving headfirst into the world of boutique charm, which is more my preferred vibe when travelling. Forget endless buffets and faceless crowds – these intimate havens are where personality trumps predictability. Think friendly staff who know your name and a rooftop pool that feels like your own private oasis.

When you're stressed, anxious, or just plain tired, the last thing you want to do is travel. But sometimes, escaping the hustle and bustle of everyday life is exactly what you need to reset.

In the world of hotel SEO, the key to success lies in boosting your online visibility so you can attract more guests through direct bookings.