Importance of Google Reviews for SEO Rankings
Google Reviews heavily impact a business's search rankings AND conversions. One of Google’s many ranking factors is the quantity and quality of reviews when determining a website's authority. Otherwise known as reputation management, it’s important that you make sure your business looks stellar online, otherwise you could be losing business without even knowing it!
88% of consumers trust online reviews as much as personal recommendations.
A 1-star increase in Google profile ratings can lead to a 5-9% revenue increase. (Source: Harvard Business Review)
Businesses with 10+ Google Reviews are more likely to be clicked than those with fewer reviews.
Google Reviews provide a significant impact on visibility, reputation and bottom line.
Helps Make Purchasing Decisions.
Whether we like it or not, a large percentage of consumers and intent-based searchers (you’re probably one of them) rely heavily on Google reviews when making purchasing decisions.
Instant Trust & Credibility.
Positive reviews build massive trust. When consumers see that others have had a great experience, they are more likely to feel confident in working with your business. High volume of positive reviews gives you the competitive edge over those with less reviews.
Search Engine Optimization (SEO).
Google reviews play a big role in SEO, impacting your search engine rankings. Google takes into account the quantity and quality of reviews when determining your website's relevance and authority. This affects your business's visibility in search results.
Engagement & Competitive Advantage.
Responding to reviews, whether positive or negative, allows businesses to engage with their customers and demonstrate a commitment to customer satisfaction.
This can help build loyalty and improve the customer experience. Customers are more likely to choose a business that has a strong online reputation.
Why Google Reviews are so important.
According to Performance Marketing World, 84% of millennials don’t trust conventional advertising.
OuterBox recently revealed that every 8 in 10 shoppers use their phones to look up product reviews while they are in-store.
87% of consumers use Google to evaluate local businesses.
Consumers trust reviews just as much as recommendations from loved ones.
According to a survey conducted by BrightLocal, 60% of consumers feel that the number of reviews a business has is critical when deciding whether to use its service.
73% of consumers only care about reviews from the last month.
Statistics about trust indicate that only 48% of consumers are interested in dealing with businesses with less than 4 stars.
According to business review statistics, 91% of surveyed respondents read at least one review before purchasing a product.
36% of people read between 1x and 3x reviews before buying.
Based on the latest statistics on people who use online reviews, 59% read them on Google.
(Data from surveys by BrightLocal & BizRate)
